Darling Daugher Co was created as a place for women to find beautiful, feminine, effortless fashion that is also modest and flattering. Every girl deserves to feel her best, to be confident in her own skin, and to know that she is beautiful and captivating and darling.
Each collection is curated with this in mind, using the highest quality pieces that don't sacrifice affordability. It is my hope that you find pieces that bring you joy, make you come alive, and ignite that inner voice that remind you how beautiful and lovely you are.
Darling Daughter Co aims to be more of a capsule wardrobe company rather than a fast fashion company. Each collection is carefully and thoughtfully pieced together to make sense, to be versatile and to be intertwined together.
The mission behind DDCO has always been the same- to provide a place where women can find their value, their worth, their confidence, and their identity, not just through shopping but through connecting and relating to the story behind the company and many others. The desire is to provide quality fashion that is still affordable, with a focus on working with brands that use ethical practices with their employees, as well as make sustainable efforts for the environment. The ultimate desire and goal is to be able to design my own pieces, therefore having complete control over the ethical and sustainable practices. Not only do I want to design my own pieces, but I want to manufacture them as well. My heart is to provide a safe, joy-filled and sustainable work place for women that have been rescued out of human trafficking and abusive relationships/homes.
In addition to the mission, I am passionate about expressing myself through fashion in a way that is feminine, flattering, creative and modest. I love shopping and helping girls and women do the same. There is something very special about finding styles that make us look and feel our best, and being able to dress comfortably and confidently in our skin that we don’t feel pressured to show off because society says that’s what we have to do to be accepted and loved. There is something about twirling around in a flowy dress, about walking in a pair of good fitting, flattering jeans, about stepping out of your comfort zone with a unique piece of clothing, about standing out with your outfit. There’s something about being captivating.
“We desire to possess a beauty that is worth pursuing, worth fighting for, a beauty that is core to who we truly are. We want beauty that can be seen, beauty that can be felt; beauty that affects others; a beauty all our own to unveil.” - Stasi Eldredge, Captivating